The purpose is to research and collect company and environment data in order to create the best strategic alternatives from your findings.
Answering the questions above, write the research paper incorporating APA standards and citing a minimum of five (5) journal sources, and/or business trade resources. After answering these questions concisely, continue on to the next inquiry. To answer and minimize word count, use bullet lists and tables such as for the SWOT analysis. Do not simply answer the questions; provide support and articulate a path forward with your strategic alternatives. The paper is similar to composing a business proposal for executives to learn about the firms best opportunities and next steps toward them. The main purpose is to apply our textbook reading to provide strategic options, justifying our alternatives from research.
For your HW papers, your paper submission should follow these composition and formatting guidelines; and be composed into a Word Document.
Title page with your name, course, date, and an appropriate title.
You can use single or double space, Times New Roman, and 12pt font.
Support your position.
1. Introduce the organization: basic facts and current status
2. Specifically identify the industry, life-cycle stage and the competitors see IBIS World database
3. Analyze the potential profitability of the industry
4. Who has succeeded and failed in the industry? What are the Critical Success Factors?
5. What political/legal forces affect the industry?
6. What economic forces affect the industry? What is the market structure?
7. What social forces affect the industry?
8. What technological forces affect the industry?
9. What is the current firm-level or corporate-level strategy?
10. What is the current business-level [generic] strategy?
11. What are the business strategies of the major competitors?
12. What is the organizations Marketing Strategy?
13. What is the organizations financial position and financial strategy how do they make and invest their money?
14. What are the organizations production and purchasing strategies?
15. What are the current strategies in the organizations other functional areas such as HR, Information Systems, etc)?
16. / 17. What are the organizations Strengths and Weaknesses? On what competencies should they build?
18. / 19. What are the organizations Opportunities and Threats?
20. What strategic alternatives are available to the organization?
21. What are the pros and cons of these alternatives?
22. Which alternative should be pursued and why?
23. How could the Flywheel or the Doom Loop benefit an airline enterprise? Describe one of these methods from Good to Great and ways that a company in this industry could apply it for success.
When all is done, give a brief conclusion.
Upon citing works, add a separate reference page.
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