Final Written Communication Plan

The structure of the final deliverable is as follows:
1. A well-crafted Title (10 words or less) and a Cover page
2. Executive Summary: This is a high-level overview of your communication plan. This is usually written last after the rest of the plan has been completed. It summarizes your main points so that a busy boss does not have to read the entire document. Write this last but place it first, after the Cover Page.
3. Strategic Communication Goal/Purpose: What is your goal or purpose? To raise awareness? To solve a specific problem? To raise money? Be Creative!
4. Audience Profile: Who is your target audience? Be very specific. Use demographics.
5. Communication Messages: What is/are the message(s) you will communicate?
6. Communication Channels/Vehicles: How will you communicate your message to your target audience? While your list wont include all the possible channels, it should include a good mix of traditional (e.g., newsletter, newspaper, radio, television) and non-traditional (e.g., social media, digital) vehicles.
7. Communication Strategy Implementation: How would you expect to implement this strategy? What would the timing of implementation be?
8. Evaluation: How will you know when you have succeeded? How will you measure success?
Format/Structure Guidelines
Use double spacing throughout the paper
Use 12-point font
1 margins all around
The header should include the name of the assignment and your name (e.g., Strategic Communication Plan Your Name). The file name should be the same as the header
References must be done in APA writing style.
Exhibits, tables, and figures should be included as an Appendix at the end of the document. These materials do not count towards page limits.

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