-Reflect on this weeks resources. Discuss with your colleagues how you would, as a digital marketing analyst, determine which digital metrics are most relevant to your organizations marketing objectives.

Knowing how to measure is just as important as knowing what to measure. Think of digital marketing metrics just like you would a ruler or a yardstick. Without some tool, you would be uncertain about the precise length or width of an object. It is no different with digital marketing analytics. We must have a means to both measures and monitor key performance metrics.

-Reflect on this weeks resources. Discuss with your colleagues how you would, as a digital marketing analyst, determine which digital metrics are most relevant to your organizations marketing objectives.
-You’re a digital marketing data analyst working for an organization. Your boss asks you to justify the rationale for your chosen metrics. Share ideas with your colleagues on how best to approach his/her request.

Some Resources:

https://services.google.com/fh/files/misc/analytics_product_overview.pdf

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