Do NOT use other people’s analysis reports!
No MBA Skool references…
1. Strategic Issue and Alternative Strategies (2-3pgs)
Discuss the most important strategic* (not operational)
issue of the company and what alternative strategies the company can choose in order to address that issue.
1.1 Strategic Issue: Given your external and internal analyses results, what is the most important strategic* issue of the company?
*Issues are strategic when they affect the company as a whole, impacting or will impact its future competitive advantage, its achieving its mission and vision, and/or survival within
1-3 years (intermediate) or long-term (over 3 years).
Issues are strategic when the company can influence its decision about it and the outcome of its decision, and its performance is evaluated relative to its competition.
In contrast, issues are operational when they concern a specific departmental task or activities, which can influence some part(s) of the company within one year (short-term).
The goal for operational issues is to get the work done for the company, not to do better than its competitors.
1.2 Alternative Strategies: Given your external and internal analyses results and its most important strategic issue, what are two alternative strategies that the company can choose to address the issue?
o Select the most important strategic* (not
operational) factor to develop a TOWS Matrix. Include at least 5 factors for each element of TOWS.
o Based on your TOWS Matrix, develop at least TWO alternative strategies, and discuss Pros and Cons of each alternative strategy based on strong rationale. You can use bullet points. Your alternative strategies should be corporate or business level not functional strategies, while you can discuss functional strategies in the Recommended Implementation section below.
Attach your TOWS Matrix as a figure or exhibit at the end of your paper (not counted toward the page limit).
2. Recommendation (3pgs)
2.1 Recommended Strategy and Rationale:
Explain the details of one recommended strategy among the alternatives you developed in item 1.
Explain why you think this is the best strategy that the company should choose.
That is, explain how your recommended strategy will address the most critical strategic issue that you discussed in item 3.
Explain how your recommended strategy influence the companys competitive advantage.
Briefly discuss how your recommended strategy will address corporate social responsibility or sustainability.
Your recommended strategy and rationale must be specific, realistic, practical, and logical.
2.2 Recommended Implementation
Specify how the company management can implement your recommended strategy. For example, provide your answers to: What resources, functional activities, and/or programs should be developed to implement your recommended strategy? Who should develop this program? Who should be in charge of the program? How should the management adjust, if necessary, mission, vision, policies, and/or organizational structure to implement your recommended strategy?
Specify how implementing your recommended strategy will influence the companys financial status. How much will it cost to implement your recommended strategy, and why (substantiate with your research findings)? How much will the companys financials (e.g., revenue, expenses, net profit/loss, or other) change in the next 3 years after implementing your recommended strategy, and why (substantiate with your projected amount, based on the company’s current financial statements)?
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