Identify the topic selected (you have two choices as outlined in module 2).

Create an outline from the project proposal that is uploaded. You guys wrote my project proposal. (Which I uploaded for reference.) Final project is to be 6 pages

Please submit a tentative outline of your chosen paper topic, a rough draft of the introduction to the paper and a list of references you have found so far. This progress report should be no more than two pages in length, plus your list of potential references that should be included on a separate page in APA format.

When writing up this outline, please follow these directions:

Identify the topic selected (you have two choices as outlined in module 2).
Provide an outline that touches on the required sections.
You need to provide an introduction to the final paper.
Finally, provide a list of potential resources you will use for your research. Your resources should be listed in APA format.
Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.

Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click Upload Submission. Enter the submission title and then click on Select a file to upload. Browse your computer, and select your file. Click Open and verify the correct file name has appeared next to Submission File. Click on Continue. Confirm submission is correct and then click on Accept Submission & Save.

Here are the instructions from when you wrote my project proposal…
Select a specific product category (e.g., dog food, laptop computers, cola drinks, airlines, perfume, fast food restaurants, automobiles, cosmetics, vacation resorts, cell phones, MP3 players, etc.).
Research and summarize background information on this product class in terms of each of the following areas (you need not obtain every type of data listed for each area):
Market (size and growth rate of market; segments and their characteristics; number, names, and sizes of firms; shares of market, sales volumes, profitability; and other performance metrics);
Description of the product category (product definition; number of brands; types of variations such as line extensions and sub-product categories; features and benefits; functions and uses; branding and packaging; imagery; stage in product life cycle.);
CB (consumer decision process, including level of involvement, level of decision making, type(s) of consumer purchasing decision situations, sources of information consulted; criteria used in making a purchase decision and their relative importance; sociocultural and other environmental influences; psychological influences; attitudes; etc.)
Pricing (price range, price points by brand, pricing strategies and techniques)
Distribution (where sold, types of stores and other distribution channels [including e-commerce], extent of availability);
Promotion (promotional tools used, messages, media, spend levels).
Select two brands within your product category with very different marketing/promotion strategies. Include as exhibits promotional materials such as sample print ads, TV/radio commercial transcripts/descriptions/URLs, website materials, packages, and any other relevant marketing artifacts.

Compare each marketing/advertising campaign in terms of the sociocultural and psychological impact it should have on consumers, citing specific behavioral science concepts. Which market segments (demographics, psychographics, and/or behavioral) is each marketer attempting to reach? How is each trying to position the product? How is each marketer trying to appeal to the consumer in behavioral terms?

Based upon the above discussion, identify which of the two marketing/advertising campaigns is more effective in application of behavioral science concepts and discuss the reasons for your opinion. This should include an analysis of each marketer’s use of knowledge of CB in 2c above.

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