The Final Assignment is the creation of an Integrated Marketing Communication Plan for a select supply chain organization’s product of your choice.

FINAL ASSIGNMENT – INTEGRATED MARKETING PLAN ()
Assignment Overview: The Final Assignment is the creation of an Integrated Marketing Communication Plan for a select supply chain organization’s product of your choice. For your select product and service you will create an integrated marketing plan that is 4 – 5 pages in length (e.g. 1500 words) and includes the following four sections:
* Executive Summary
* Current Market Overview
* Current Segmentation, Targeting, & Position Strategies
* Media Strategy Improvements & Integrated Marketing Plan.
Review Module 2 – 13 module readings/viewings and learning activities. Next, write the Final Assignment – Integrated Marketing Plan by following the assignment directions listed below. When complete, follow the instructions stated in the Final Assignment – Integrated Marketing Plan Submission section to submit your completed assignment for evaluation.
Assignment Directions: Write a 4 – 5 page (e.g. 1500 words) integrated marketing plan for your select product or service that includes the includes the following:
Part 1 – Executive Summary
Research the select product or service for a supply chain organization. From this research, compose an executive summary that identifies and describes your select product or service and provides an overview of your proposed media strategy improvements and integrated marketing plan for it.
Part 2 – Current Market Overview
Write a brief but thorough overview that evaluates the current market for your select product or service. Be sure to support and illustrate your evaluation with market facts and figures.
Part 3 – Current Segmentation, Targeting, & Position Strategies
Next, define and describe the current segmentation, targeting and positioning strategies for your select product or service and the supply organization that creates the product or provides the service.
Part 4 – Media Strategy Improvements & Integrated Marketing Plan
Finally, identify and describe your proposed media strategy improvements and integrated marketing plan to market your select product or service. Be sure to specify and delineate how and why your proposed improved media strategy and integrated marketing plan will succeed.
Part 5 – Reference Page
Reference all resources used to complete your Final Assignment – Integrated Marketing Plan in a Works Cited or Reference page and include this page at the back of your assignment. Ensure resources are properly formatted to either MLA or APA referencing formats. Review the course Assignment Writing Tips & Support section for referencing support.

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