Outcome requirements:
The final written report minimum 15 pages, on 8 1/2 by 11, typed, double spaced, with 12 point font will contain a research essay analyzing a firms new product strategy.
www.sonos.com is the company that I choose.
The paper will cover the following:
PESTLE factors:(Political, Economic, Social, Technological, Legal, Environmental)
Boston Matrix – as we discussed, companies always need to be focusing on creating new products. You will break down the most important existing products in the company’s pipeline and what you are working on as the current problem child- hopefully to become the next star!
The new products process – Please review this link: https://emgt275nathaliesacre.weebly.com/phase-2-concept-generation.html (Link will open in this tab.) Links to an external site.
All you need to cover is the need, form, and technology that led you to create your new item.
4Ps- Price, Product, Promotion, Placement. – what will the pricing strategy be? How will product be designed and manufactured? How will product be promoted? Where will it be for sale? This should include either the Multi Attribute Model and/or Perceptual Map
STP – Segmentation, Targeting, Positioning – Who are you trying to reach with this new product/service? How will you get their attention? Your strategy will require you to use social media influencers.
Last Completed Projects
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