Event Project Management

Event professionals face many challenges in the organisation of an event. When approached by a client, the
remit may give you little more than the outline of the customer group and initial thoughts concerning the type
of event to be held. Location decisions, suggested format/itinerary, logistical and resource considerations
present the events professional with a spaghetti problem to unravel into a structured project plan.
Development of creative solutions and proactive strategies appropriate to the nature of the event and the
needs of stakeholders will therefore require initiative and intellectual dexterity.

As an independent event organiser within the West Midlands, you have been approached by a corporate client
to assist in the planning and development of a Birmingham-based Regional Head Teachers Conference (for
300 people).

With appropriate and relevant links to theory, you are required to write a formal report which:
1. Introduces the report Word Count – 150 max
2. Defines the event project and proposes the events objectives – Word Count – 300 max
3. Critically explores the anticipated needs of customers Word Count 450 max
4. Uses a weighted criteria model/centre of gravity method to identify a suitable event venue/location
5. Justify your chosen event venue Word Count 200 max
6. Includes a detailed map of the locality (Ordnance Survey map of area or similar preferred)
7. Justify your chosen event location Word Count – 200 max
8. Evaluates the resource requirements Word Count 400 max
9. Presents a suitable project management model (Gantt Chart) detailing the anticipated timeframe and
anticipated planned scheduling of the event
10. Comment on the timeframe, schedule and planning requirements of the event Word Count 200
max
11. Offers reasoned conclusions and recommendations Word Count 300 max

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