Identify your unit of analysis (second most primary purchase). This could be a specific company or a product category, such as grocery stores.

Identify your unit of analysis (second most primary purchase). This could be a specific company or a product category, such as grocery stores. (Paragraph)

Evaluate the branding strategy used by this purchase unit of analysis. (You should use the most relevant concepts outlined in this units assignment branding concepts table to provide depth.) (Around 3 paragraphs)

Describe how your purchase SBU is positioned against its competitors. Use a positioning chart or verbal description. Justify your analysis. (Around 3 paragraphs)

Evaluate the IMC strategy used by this purchasing choice and make recommendations for improvement. (Around 3 paragraphs)

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