Describe what is added to the core benefits to create a larger product concept including a customer service strategy.
Describe the Current Distribution Channel: (Starting on page 201 of your supplemental text.)(ATTACHED) ( page)
Describe the Distribution Strategy: (Starting on page 203 of your supplemental text.) (ATTACHED) ( page)
Describe Any Current or Anticipated Channel Management Issues: (Include cooperation and conflict issues, logistical changes or challenges, and any other current and future channel management issues.)
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