Please discuss the following question.
What should manufacturers do to compete against or collaborate with private labels?
Please watch this video and you may want to use the information discussed in the video as an example to explain your answer.
Other sources:
https://www.nytimes.com/wirecutter/blog/wine-club-white-label-overpriced-wines/
https://www.forbes.com/sites/errolschweizer/2022/06/30/why-store-brands-are-having-their-moment/?sh=6542b4e438bf
https://www.forbes.com/sites/louisbiscotti/2022/09/21/as-inflation-rages-retailers-pump-up-private-label/?sh=4a430b473253
https://www.wsj.com/articles/more-shoppers-buy-store-brands-eating-into-big-food-companies-sales-11658581202
https://www.wsj.com/articles/amazon-has-been-slashing-private-label-selection-amid-weak-sales-11657849612
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