Provide specific examples to justify your rationale. Incorporate outside research to back-up your responses.

https://money.cnn.com/2017/05/25/technology/business/amazon-books-new-york-city/index.html

discussion bubbleRead the CNN article hyperlinked below:
Inside Amazon’s first NYC bookstore
Amazon announced the opening of its first brick-and-mortar store in Washington. They continue to spend billions on seemingly unrelated diversification efforts.
Research and explain whether you believe these efforts contribute to Amazon gaining/sustaining a competitive advantage or not.
Provide specific examples to justify your rationale.
Incorporate outside research to back-up your responses.

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