Download the power point presentation attached and complete 8 out of 10 slides found within the Consumer Profile section of the slide deck, specifically these 8 slides:

Step 1. Download the power point presentation attached and complete 8 out of 10 slides found within the Consumer Profile section of the slide deck, specifically these 8 slides: segment perceptions, segment as learners, segment motivation and emotion, segment lifestyles and personality, segment attitudes, segment cultures and micro cultures, segment social media influencers, segment purchasing influencers

Step 2. Each slide should include 275 word “essay” in the notes. Include all “in-text” citations in the notes; use APA format. At the end of the presentation include all citations. No notes are needed for the citation slide(s).

Note – I’m requesting 1 source per slide and 250-275 words per slide.

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Target Consumer Segment

Centers on attributes dictating buying patterns, such as desires, beliefs, plans, goals, behavior, and other psychological states. Consistent with the Supergoop (https://supergoop.com/) positioning statement, the brand targets active middle or 20 to 50-year-old African American women keen on sun protection against harmful exposure outdoors.

Microcultures

– Generation X: According to the Centers for Disease Control and Prevention (CDC), most cases of skin cancer are found in people older than 65 years of age. This age-based group can be used as a target segment.
– Ethnic: Marketing & Sales focused on cities with the highest percentage of black residents, such as Atlanta, Georgia, or Memphis, Tennessee.
– Regional: Targeted to groups that reside in the sunniest areas in the United States and cultural groups that actively participate in outdoor activities.

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