marketing plan half

Create a mini-marketing plan for either a locally based business or a hypothetical business, or for a major brand.
THIS IS HALF OF THE PROJEC. I WILL BE ADDING THE BRAND I HAVE CREATED WHICH IS MAKE UP FOR MEN AND EVERYTHING ELSE IS IN THE WORD THAT I WILL ADD. THE INSTRUCTIONS ARE BELOW. THANK YOU SO MUCH!!

The elements you must include in your final project:

I. Introduction short description of the company

II. Current Marketing Situation

In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the companys current situation.

a. Market Description
By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.

b. Product Review
The product review should summarize the main features for all of the companys products. The information may be organized by product line, by type of customer, by market or by order of product information.

c. Segment Needs Benefits and Product Features/Benefits
This is where you clarify the benefits that product features will deliver to satisfy the needs of target customers in each market segment.

d. Competitive Review (3 Competitors)
The purpose of a competitive review is to identify key competitors, describe their market positions, and briefly discuss their strategies.

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