outline and explain what’s the topic, why you want to write about this topic and why it is important from a business or social perspective

You would look at literature from strategic marketing, international marketing and digital marketing.

This is what i got as rules to writte the research proposal:

In this research proposal you should:

1. outline and explain what’s the topic, why you want to write about this topic and why it is important from a business or social perspective

2. identify the most important key academic sources in this field and tell me why you think they should be used in your dissertation

3. articulate a research gap

4. articulate first research aims, objectives and questions

5. identify appropriate research methodologies to address your research objectives

6. You’re supposed to use at least 6-8 academic sources. In addition, you should use relevant business reports and grey literature apply a 80/20 approach (academic/grey literature). Please make sure you understand and command referencing

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