Using semiotic analysis, write a five to seven page paper in which you compare and contrast these two GQ covers featuring Colin Kaepernick explaining how they elucidate the concept of hegemony and the hegemonic struggles over football, national identity, corporate power and masculinity in the United States of America.

Using semiotic analysis, write a five to seven page paper in which you compare and contrast these two GQ covers featuring Colin Kaepernick explaining how they elucidate the concept of hegemony and the hegemonic struggles over football, national identity, corporate power and masculinity in the United States of America.

As you know, when conducting a semiotic analysis (or any media analysis, actually), you must describe the media content. In order to assist you, I have included this handout Elements of a Magazine Cover which provides you with some of the terminology used in magazine cover design.
Writing
Your paper must be between 5 and 7 pages and must use the following style conventions as outlined on your syllabus:

Type double-spaced
Use Times New Roman 12-point font or 12-point Calibri font
Use one-inch margins
Include page numbers
Use the subheadings listed below. All subheadings must be in bold font
Introduction
Theory
Method
Literature Review
Description
Analysis
Conclusion
Use APA citation style including in-text citationsLinks to an external site.. HOWEVER do not include a cover page
When you are saving your assignments, please save them using your name and the name of the assignment, for example: if youre name is Robyn Fenty. Fenty Robyn Football and Meanings Essay BISMCS333

Below I have provided a map to what should be included in each section – it is based on the standards of academic essay writing. Even as you use this subsections, however, remember that your paper is an integrated unit. The whole thing must hang together logically.

REMEMBER, even though you know that I am reading your paper, do not write to me – you will likely assume I know what you mean and you will not explain your points carefully enough.

Introduction

In the introduction draw your reader into your paper. Provide some context for the paper. Explain the claim/ argument you will make in your paper and briefly preview how the paper will proceed. Although your introduction is only about one paragraph long, it functions in your essay to orient your reader.

Theory

Draw on the relevant readings, in class tasks and lectures from this quarter in order to explain the relationship between media representation, hegemony, and power. Explain how scholarly writers have suggested that meaning making is hegemonic. Explain how your own analysis in this paper either extends or challenges the arguments made by other scholars in the literature.

Method

Draw on the in-class tasks and lectures in order to explain to your reader meaning making and semiotics. Explain to your reader what semiotics is and how one undertakes a semiotic analysis. Explain the steps you took to undertake the analysis of the images for this paper.

Literature Review

In this section, draw on the readings you have examined in in-class tasks and explain what the current scholarly research suggests about football, national identity, corporate power and masculinity in the USA. Explain your position within this debate by explaining how your claim/argument is related to other scholarly arguments about this topic.

Description

This is the descriptive part of your paper. This is where you offer a systematic presentation of the significant codes of meaning that you have identified in your close examination of the two GQ covers. Your presentation of your findings should provide your reader with enough detail that they understand what you found. This is a descriptive, rather than analytical part of your paper.

Analysis

In this section present your analysis of the codes and how they support your claim/argument. Respond to the prompt using the evidence from your findings. This is the most important part of your paper. It is where you will get the most marks because this is where you clearly demonstrate your ability to synthesize the knowledge – about hegemony, meaning making, and the meanings of football – you have gained up to this point.

Conclusion

Summarize your argument explaining how you proved your point. Explain why such findings are important to either the scholarly community and/or to the society. What have you learned about media, hegemony and football? In what ways does the evidence help us understand the role of meaning making in our socio-political reality.

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