Specify the search terms you used in your search including your industry term: ELECTRIC VEHICLES

Your company has asked you, as the marketing expert, to provide a brief summary of consumer segmentation decision processes for your industry. Since you are working on your MBA, you have access to Park Universitys Pirate Search to identify relevant academic articles.

For this assignment, (Article is attached)

Discussion Issues

1. Specify the search terms you used in your search including your industry term: ELECTRIC VEHICLES
2. Place the reference for the article using APA 7th Edition formatting.
3. Give a brief summary of the article including any of the following that are relevant:
A. The focus of the article.
B. Major concepts or theories identified in the literature review.
C. Description of the data collection method used in the study (some articles may only be a literature review).
D. Implications of the results of the data analysis (if included in the article).
E. Any other conclusion you find from the article.
4. Explain the larger strategic implications that this article may have for your companys segmentation strategy including the consumer decision process.

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