For this report, you need to choose an organisation (Hilton Hotels + Resorts) as a base. You will need to research the organisations background and any other related information through their websites to gain a full understanding of their business and the environments in which they operate.
For the purpose of this report, assume that you are the marketing manager for the organisation and need to develop new products and align the marketing plan to ensure your organisation is fulfilling its potential.
At least 4500 words, please. This is a Marketing Plan with as many citations as possible (every paragraph or so) with APA 7th edition referencing including in-text citations and a formatted reference list. Please follow the template I provide. I will also provide the marking rubric with information about the headings in the template I will provide.
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