Alternative Assignment – Final Project/Essay
Instead of focusing primarily on a single company executive, you will expand upon your midterm leadership profile, drawing from the additional class readings, class notes and discussions to conduct a detailed analysis of a company of your choice (it will not be assigned to you), assessing its strategy to lead the company through the COVID-19 pandemic and a period of continued digital disruption.
There are some points to consider when choosing a company (including, but not limited to):
Was the company well established before the height of the pandemic?
Was the company equipped with plenty of resources to pivot and offer work-from-home options? (Example: Savannah Guthrie reporting the news from her home on NBCs The Today Show).
Did the company thrive due to COVID (Netflix, Zoom etc.), or were they ravaged by it? Why is that? Are they still around today?
Did the company undergo an overhaul of its leadership during COVID, or do they have the same leadership? Why?
What leadership styles helped a company survive during the height of COVID?
Who are the direct competitors for this company? How did they do during the height of the pandemic and afterward? How did they differ? (Example: Netflix vs. Hulu)
How would characterize the most effective type of the leadership during a period of continued digital disruption?
You may integrate information from your leadership, but the expectation is that you will gather reliable, fact-checked information about adapting in an era of digital disruption in a quasi post-pandemic world. You will write this final paper as if you were presenting to the companys executives.
All students must write at least a minimum of seven to 10 pages, double-spaced, typed, one-inch margins. The page count excludes cited sources.
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