This assignment asks you to write a 500-word reflection comparing two or more relevant academic
articles and the website or social media activity for a product, service or program offered by an arts or
media organization of your choice. In this assignment, you will build on and demonstrate foundational
research, analysis and writing skills.
Step 1: Identify a research object & a research site
Think of a product, service or program offered by the arts, culture or media organization of your choice
(research object). E.g., the educational programs associated with the latest exhibition at the Royal
Ontario Museum; or one of the shows at the Stratford Festival in southwestern Ontario; or the movie
schedule and ticketing process used at The Fox Theatre in Toronto (etc.)
Decide whether you will look at the website or some of the social media activity for that product, service
or program (research site). E.g., the tweets on the Royal Ontario Museums twitter feed that talk about
the exhibition or related educational programming; or the cast, crew, storyline, and promotional
information available on the Stratford Festivals website; or the kinds of visuals and commentary
featured on the Instagram feed for The Fox Theatre in Toronto to encourage you to buy tickets (etc.)
Step 2: Identify helpful scholarly literature
Find two or more academic articles about marketing, websites, or social media that could help you
analyse the website or social media activity featuring the product, service, or program you just chose.
Step 3: Make some notes about the research object and site
I suggest that you make some rough notes first, then summarize what you found in two or three
sentences (about 75-100 words), as follows:
Briefly describe the product, program or service you selected & why you think someone else
would be interested in knowing more about this (1 or 2 sentence)
Briefly describe the website or social media activity you selected & why (2 sentences)
Step 4: Make some notes to describe the literature you found
As in Step 3, I suggest you make some rough notes first, then synthesize what you found in response to
at least three of the following questions (about 100-150 words total).
Briefly describe the two or three articles you picked (2 short sentences each). Consider:
What is the main theme or focus of each article?
What research question is asked in the article?
What kind of data does the article examine?
What kinds of actions or solutions were proposed?
What is unique about each article?
Step 5: Reflect on what you discovered, and write a brief analysis
In the final 200 words of your reflection (about one paragraph, or four or five sentences), review what
youve already written and now ask yourself:
What did the readings have in common with each other?
Which was best for helping you to analyse the website or social media activity you chose?
Which was best for helping you to analyse the program, product or service you chose?
How do you feel about the research object and research site now that you have had the chance
to analyse these?
You can expect to draft and redraft your writing in this section to make sure you are able to get two or
three key points across. Dont try to cover everything. Just the important things.
Step 6: Finish & format your document
Add an introductory sentence & a concluding sentence (20-50 words)
Use APA or CHICAGO; double-space; 12-pt font; 1 margins
Dont forget to add a Works Cited section
Last Completed Projects
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