Discuss
First, scan the listing of company brands identified in the discussion topics below. Separate discussion threads were created by your instructor for each of the brands. Select a thread with a brand you are interested in and work in small groups (4) of your peers. If a discussion thread already has 4 people, select another company brand to research and participate.
After selecting a company brand, review the associated case study in Strategic Marketing (Abratt & Bendixen, 2018)Links to an external site. accessed from the Hunt Library. Use the case study content as a starting point, but feel free to extend your environmental analysis beyond the case content.
Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand. In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.
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